Social media marketing once was an added bonus to a complex web of marketing initiatives ranging from print ads to pay-per-click campaigns online. In 2017, that is no longer the case.
More users flock to social media platforms, such as Facebook, Instagram, LinkedIn, Twitter and Pinterest, not only to connect with loved ones, but also with brands.
Whether it is to see the next big thing in retail or to reach out to an independent tire dealer to get a price quote, users are on social media. If a company is not, experts say, they are not just missing out on a conversation. They are missing out on business opportunities.
Ms. Steigerwalt said while Facebook still works well, it is important for a brand to focus efforts on where its customers are.
“Channels like Instagram and Snapchat attract the attention of the younger demographic — a generation that retailers must start engaging with to continue growing their customer base,” she added.
Utilizing the social media sites that work best for a specific company and staying interactive are the best ways to move forward.
– JENNIFER KARPUS-ROMAIN, REPORTER
information from: http://www.tirebusiness.com/article/20171013/NEWS/171019969/social-media-jump-on-board-or-be-left-in-the-dust